It earned a staggering 2.8 billion impressions in just the first seven days of its release.Īnd currently, we’ve got the Avatar lens as well, which makes not just your face look cartoonish, but your clothes too. Unsurprisingly, the developers continue to manufacture new versions with little to no improvements which end up going viral as well.Įarlier this year in June, another trend came to life with the Cartoon Style 3D lens. It was designed to pick out even more details for human faces than the previous version. The company hit a jackpot again in December of 2020 when it launched the Cartoon. This jumped over to TikTok with the tag #disneydog and received more than 40 million views. It wasn’t too long ago that Snapchat released its Cartoon Face lens (August 2020) where millions of users used it to “Disneyfy” their pets and oftentimes themselves. Simply open your camera from the Snapchat app and scan the QR code on Snapchat’s website.Īfterwards, you can gaze upon your ultra-smooth skin in the metaverse where imperfections, pimples and freckles don’t exist. It’s pretty simple to use the lens as well. That and it’s only a matter of time before it goes viral and pops up on TikTok.
It’s also a sign of traditional social media accepting concepts like the Metaverse and future tech.
But it’s a continuation of the on and off, years-long viral trend. The launch of a new Snapchat lens alone isn’t exactly notable, especially as the company has chosen to go all-in on augmented reality. Or rather, the AR filter shows you what you could look like in the metaverse.
Snapchat has released a new Avatar lens AR filter that allows users to look like characters from popular Electronic Arts property The Sims.
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